From shoes to healthcare, in today’s market, it’s safe to assume that it’s probably a woman making the purchase. Companies that both recognize the significant buying power held by women, and embrace this power by adopting a gender-specific marketing strategy, are the future. And in highly competitive and growing industries like healthcare, tapping into the female demographic could be the difference between success and failure.
Why women? Women bring in an estimated $200 billion toward hospital bottom lines. They represent more than 1.3 billion cases in inpatient and outpatient care each year in the U.S.
We often hear that putting time and resources into planning a comprehensive women’s service line is not the best use of executive time. Women’s health is frequently and inaccurately considered a loss leader. Research and consumers demonstrate time and time again that women make the majority of healthcare purchasing decisions in this country.
Consider the power of the pink line through all of your hospital service lines. “Pink Power” is far more than obstetrics, gynecology and breast oncology. Do you have a comprehensive communication platform that harnesses the influence of women on your hospital’s profits?
We are proud to share our 15 years of strategic experience with anyone who is interested in learning more. For information on the power of the pink line, click here. To discuss the most innovative and effective women’s strategy in the healthcare industry, contact us today.
Recently the South Florida Business Journal talked to Joshua Max Davis, President of Spirit Health, about the power of marketing health to women. The article also interviewed Pat Read, the Administrative Director of North Naples Hospital at NCH Healthcare System, a Spirit of Women Hospital Network member on the success of the Spirit Strategy.
“It’s really a good business strategy for us, and it’s lots of fun,” Read said. “When you talk about return on investment, obviously it’s been very beneficial to us.”
Spirit Spotlight
The latest addition to the Spirit Post, dedicated to celebrating our Hospital members and their unique Spirit successes:
Listen to an OB/GYN at a Spirit Hospital talk about the amazing role women play in healthcare decisions.