The world of hospital marketing communications is drastically changing.  In the last couple of years alone we have seen a shift from promoting service lines, physicians, and new technology to adopting emerging health care reform concepts such as consumer mobilization and measurement.

Is your hospital ready to embrace the future of marketing communication efficiencies and population coordination?

Sign up for our FREE webinar to learn how re-packaging the marketing function at your hospital today will help outperform competition tomorrow.

On October 25 at 2:30 pm (EST), Tanya Abreu, President, Spirit of Women, and Guy McClurkan, EVP Hospital Network Strategy, will host a webinar, The New Role of Marketing in the Era of Health Care Reform: Mobilization, Communication, and Population Coordination.

 In this webinar you will learn:

•Why healthcare reform will change the face of hospital marketing and how to position your hospital for greater impact and profitability  

•How your hospital’s marketing communications can transform into a coordinated process of identification and mobilization of patient populations

•How your hospital can measure outreach and outcomes, communication, and ongoing population coordination

•And much more

See you in the webinar,

The Spirit of Women Team

Did you know…

• The cost of pelvic health conditions total over $30 billion annually
• By age 60, nearly 1 in 3 women in the U.S. have had a significant pelvic health condition
• The number of senior women is growing by 78 percent annually

  Pelvic health services can contribute dramatically to your hospital’s revenue growth. Yet few hospitals have developed pelvic health service lines that adequately meet the growing needs of this robust market.

  Join health care executives and thought leaders from across the country for Spirit Conference Group’s 2013 Pelvic Health Conference in Denver, Colorado from March 14-15. 

Reserve your spot at the Pelvic Health Conference

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Insurance reform. Changes in health care delivery.  New ways to address chronic disease. The Affordable Care Act (ACA) will transform health care as we know it. There’s just one problem– many are still confused about what it means and how it will impact their lives.

We think it’s time to paint a clearer picture of how the Affordable Care Act affects women and hospitals. Our new infographic gives you some quick need-to-know facts about ACA and clarifies how it impacts both women and hospitals.

Download the infographic now

Created to make your life easier, the infographic covers:

• What women’s healthcare looked like before ACA
• The new preventive services available to women with no additional cost-sharing
• How ACA changes insurance coverage
• How hospitals can safeguard their futures in the wake of these major healthcare changes

Enjoy,

The Spirit of Women team

P.S. Spirit of Women’s healthcare marketing toolkit helps you customize your approach to the changing marketplace.  Want to see how Spirit programming can contribute to your hospital’s bottom line? Fill out this 10-second form to reserve time with a Spirit of Women healthcare strategist

October is full of spiritless breast cancer awareness campaigns. Promotion/awareness efforts that fall flat. Health education that is uninspired and unspecific. With October just around the corner, we think it’s time to rise above that and create health marketing campaigns that generate greater awareness and real dollars for your hospital.

Download “Guidelines for the Girls,” one of our Breast Health Campaigns used by Spirit of Women hospitals to increase diagnostic, early detection and preventive care volumes for women.

Download “Guidelines for the Girls”

Our marketing and education programs help hospitals:

• Convert consumers into patients
• Build alliances between hospitals, physicians, providers 
• Build loyalty with women and their families in the surrounding communities

Enjoy,

The Spirit of Women Team

P.S. Spirit of Women’s healthcare marketing toolkit lets you customize campaigns to both your hospital’s business goals and target audience. Want to see how our programs can contribute to your hospital’s bottom line? Fill out this 10-second form to reserve time with a Spirit of Women healthcare strategist.

CV-related diseases claim the lives of nearly 800,000 people each year, and more than half of them are women. Despite this startling fact, most hospitals fail to get at least 50% of their cardiovascular business from women. What is your hospital doing to reach more women before it’s too late?

Download our white paper on expanding cardiovascular service lines to target women, and learn how hospitals are building strong patient relationships and early intervention programs that produce dramatic changes to bottom lines.

Still not convinced that your hospital can play a pivotal role in bridging the gap in cardiovascular care to women? View our new infographic for inspiration.

Your CV service line champions,

The Spirit of Women & HeartCaring Teams

Is your hospital’s Facebook page engaging? or just being engaged?  Understanding the difference between the two will be fundamental to your social media success.

Women control 90% of healthcare decisions. As the healthcare industry approaches $3 trillion, understanding the role of women is more than significant, it’s game-changing.

Hospitals that expand their service lines to target and engage women enjoy significant returns.

After just one year of employing gender-sensitive programming, one health system in Virginia reported a ROI of $18 for every $1 spent. Another hospital in Colorado has increased its revenue by more than $25 million since 2005; a Michigan hospital increased total revenue across all service lines by 30% in two years.

Still not convinced? Read more case studies and learn how your hospital can increase its bottom line with gender-sensitive programming by downloading our new white paper.

Download the white paper now

In this white paper you will learn:

• Why women are most important demographic to hospitals.
• How gender-sensitive programming can span across all service lines.
• How hospitals can build alliances between hospitals, physicians, providers and women and their families.
• Examples of how real-life hospitals are reaching out to women.

Enjoy,
The Spirit of Women Team

Women represent 85% of health care decision-makers, yet 60% of women say they feel misunderstood by their providers.

Hospitals cannot afford to ignore the impact and influence of women as health care consumers and decision-makers. So how are hospitals harnessing the power of the most important demographic in health care?

Gender-based campaigns have helped many hospitals improve both financial outcomes and community health status. For example, $10.3 million is the average gross revenue per Spirit hospital after just two years of using Spirit of Women’s gender-based programming.

If your hospital is considering putting a gender-based program in place, Spirit created the perfect infographic for you. The infographic summarizes the advice of industry veterans- hospital administrators and clinicians who have launched gender-based campaigns in their hospitals.

Enjoy,

The Spirit of Women Team