About the President
Tanya Abreu is known as a healthcare transformer, bridging traditional strategies and tactics to vibrant, patient-centered business planning. For the past 15 years, Ms. Abreu has served as President and National Program Director for Spirit of Women, a coalition of hospitals and healthcare providers in more than 100 markets across the U.S. In this role, Ms. Abreu creates hospital strategies, educational programs and mass media initiatives that help transform the definition of women’s health to one that celebrates health as a renewed opportunity to create wellness and vitality in each new decade of life. As synthesizer of the marketing success stories of more than 150 hospitals, she has learned from the best models in the healthcare industry how to envision, plan, activate and measure effective hospital marketing plans.
Prior to Spirit of Women, Ms. Abreu was a senior executive at Magee-Women’s Hospital in Pittsburgh, Pa., overseeing marketing, strategic planning, and domestic and international outreach in women’s health. She currently serves on U.S. government task forces for change including the National Peripheral Arterial Disease Coalition and the U.S. Department of Health and Human Services 911 Initiative for Women and Heart Disease.
Ms. Abreu draws from her lifetime career experiences in university teaching, writing, healthcare marketing and women’s health strategic planning for U.S. hospitals and physician practices. She holds the perspective that good health is a result of personal happiness, community support and hospital/provider partnerships. An accomplished writer and speaker, her books, “Marketing Health and Happiness to the Tie Dye Generation” and “The Feeling Factor: Lesser Known Risk Factors for Cardiovascular Disease,” will be published in the second quarter of 2013.