Spirit of Women® is a consumer relationship strategy dedicated to harnessing the power of the female consumer for the purpose of providing hospitals with proven and measurable financial gains. We recognize women as the most important consumer demographic in terms of consumption of healthcare services and control of healthcare spending nationwide.
As the only national network of hospitals dedicated solely to harnessing this demographic to improve hospital financial outcomes, our business strategy packages and promotes all hospital service lines specifically to women through engaging educational programs and materials that are supported by:
- promotion through robust marketing and communication materials
- professional resources such as strategic planning, advocacy initiatives
- people like our dedicated staff and networking opportunities